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PORN QUEEN STRIKES DEAL WITH PLAYBOY



By TIM ARANGO
June 23, 2006 -- Playboy Enterprises yesterday acquired Club Jenna, the multi-media company founded by the porn star Jenna Jameson.
The deal - the terms of which were not disclosed - includes a film production business, a video library, a network of Web sites and a DVD retail distribution pact.

"As a best-selling author, a personality whose name is among the most-searched on the Internet and the founder of a profitable business, Jenna is a uniquely successful talent," said Christie Hefner, chairman and CEO of Playboy Enterprises.

"[Club Jenna] is a very attractive business, which we believe will be both financially accretive and strategically complementary as we continue to execute our multi-platform strategy."